Marrying evaluation and design for use

Aricle Image for Marrying evaluation and design for use

February 2018

By Melanie Darvodelsky

We love partnering with people who share our passion for supporting positive change. So we’re excited to be partnering with Jax Wechsler from Sticky Design Studios and Amelia Loye from engage2 in our evaluation of beyondblue’s blueVoices program, which brings together people who have a personal experience of anxiety, depression or suicide, or support someone who does, to inform policies and practice.

Marrying design, engagement and evaluation expertise will enable us to provide not only evaluation findings, but a clear direction for the future, which is backed by both the organisation and blueVoices members and supports our commitment to utilisation-focused evaluation.

As Jax explained at a workshop with our Sydney staff, co-design is not just running a stakeholder workshop. Design is iterative. It involves prototyping, testing and refining. Co-design is an approach to design that actively identifies and addresses the needs of all stakeholders in the process to help support an end product that is useful across the board.

When designing services, if you skip the vital step of conducting research to understand the world from the end-user’s perspective, what you come up with may be inappropriate and not deliver the possible value it could.  

Additionally, service design does not stop in the way that product design does. Implementation is ongoing and involves many people working together over periods of time. An idea for a tool that meets staff needs at the beginning of a project may no longer be useful even by the time the tool is fully developed, as both the project and staff involved may have moved on. So designers need to think about how their work can support an ongoing change process, if they want to make sustainable impact.

Through her research and project experiences, Jax has found that designers can support lasting change in contexts of innovation through ‘artefacts’ – visual representations and models. These include personas, journey maps, infographics, flow charts and videos. Artefacts act in a ‘scaffolding’ role for a program or organisation, for example, by persuading staff about why a change is needed, facilitating empathy between stakeholder groups, and providing a tool for sense-making. Artefacts – as ‘boundary objects’ – can also support staff from different disciplines to bridge the different languages they speak and collaborate, empowering them to co-deliver change.

You can read and watch more about Jax on her website or come to Social Design Sydney on Monday, 5 March 2018 from 6:00 pm to 8:30 pm in Ultimo to discuss whether co-design is the silver bullet we hope for. Register here.